GAGGENAU elevates gravity in villa necchi for milan design week 2024

GAGGENAU unveils ‘THE ELEVATION OF GRAVITY’

Gaggenau, the luxury brand for professional-grade home appliances, announces its return to Milan Design Week in April 2024. Having transitioned from Eurocucina to Fuorisalone in 2022, the German company once again takes over Villa Necchi Campiglio‘s iconic glass pavilion.

Visit Gaggenau during Milan Design Week 2024 at Villa Necchi Campiglio, or online from 16-21 April, 2024 – here.

Gaggenau reveals ‘The Elevation of Gravity’ plans for Milan Design Week 2024

all images courtesy of Gaggenau

an immersive installation into the villa’s glass pavilion

The leader in design and technology, Gaggenau, dates back to 1683. Ever since, the ‘Made in Germany’ manufacturer continues its successful journey, founded on technological innovation and a clear design language combined with high functionality. In 2024, following 2022’s largely successful event, the company’s high-quality home appliances fill the legendary Villa Necchi Campiglio of Milan once more. Created in collaboration with Gaggenau’s long-standing architect partners 1zu33, the immersive architectural installation offers visitors the chance to experience the brand in a unique way alongside the opportunity to meet Gaggenau design, brand and product teams, and other global thought leaders from the architecture and design community.

‘We are always excited to return to Milan. Gaggenau will unveil a must-see experience during design week. ‘The Elevation of Gravity’, an architectural marvel that celebrates the magnetic attraction of convention-defying, life enhancing craftsmanship. Offering a glimpse of what the brand has planned this year, you will have to be there to truly appreciate the scale of our vision,’ says Dr. Peter Goetz, Managing Director of Gaggenau.

the immersive architectural installation transforms Villa Necchi’s glass pavilion into a monumental experience

gaggenau takes over villa necchi campiglio

Titled ‘The Elevation of Gravity,’ the week-long showcase includes a dynamic series of discussions, interactive sessions, and workshops, featuring Gaggenau designers, and global thought leaders from the architecture and design community. Amongst the company’s existing product range, this year’s event also sees the introduction of a visionary new brand philosophy and an exclusive preview of dynamic new products, setting the stage for a transformative era in the world of luxury home appliances. The installation features a minimalistic aesthetic, featuring how seamlessly Gaggenau’s smart home appliances can be integrated into living spaces.

‘We are thrilled to present an immersive journey into Gaggenau’s brand evolution at Villa Necchi,’ says Dr. Peter Goetz, Managing Director of Gaggenau

During a live panel discussion hosted in the city ahead of Milan Design Week 2024, members of Gaggenau’s global leadership team spoke to interior designer Sophie Ashby about what guests can expect.

‘We are thrilled to present an immersive journey into Gaggenau’s brand evolution at Villa Necchi. ‘The Elevation of Gravity’ reflects our dedication to innovation, aesthetics, and luxury. A defining moment in our story. We have never been a brand to shout. We prefer people to discover us and delight in what we have to offer. And this moment in Milan will be testament to that. It will be a unique moment that happens only once, so you have to be there in person to experience it,’ adds Dr. Peter Goetz.