Reflect, Revise, & Recharge: Improving Parent Communications for Summer & Beyond

Summer brings well-deserved time off and key projects to tackle. But before we know it, school starts and it’s tempting to resume the same communication methods and patterns as the previous year. Now’s the right time to step back and review how you communicate with your parents to ensure your efforts are both heard by your community and sustainable for you and your colleagues. We’ll discuss tools such as a communications audit, case studies from schools, communication committees within your school, and more. We’ll review what’s appropriate to share on your website, email, social media, and texts by persona and topic. Bring your own success stories, stumbling blocks, and questions as we crowdsource ideas to help you in the 2023-2024 school year!

Registration Information

• Free for participants from SAIS member schools
• $25 for participants from non-member schools

Please contact learn@sais.org with any questions.

Speaker

Lorrie Jackson
Educational Sales Consultant, Finalsite

Bio

With over 20 years working in and for independent schools, Lorrie Jackson is a frequent presenter on school marketing and communications. Previously, she served on NAIS’s tech task force and contributed a chapter to the 2011 edition of The NAIS Handbook on Marketing Independent Schools. In her role at Finalsite, Lorrie helps independent schools across the Southeast improve their website and online communication tools to achieve their marketing and admission goals.

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